The Renaissance Podcast

Branding Over Everything: How Melissa Core-Caballo Built Dead Horse Branding and a Legacy of Credibility

Sydney Dozier

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This week, we sit down with Melissa Core-Caballo, the visionary CEO and co-founder of Dead Horse Branding, an award-winning PR and marketing firm based in Nashville. Melissa has never followed the traditional path—she’s a high school dropout who knew from an early age that she was meant for something bigger: entrepreneurship on her own terms.

Alongside her husband and co-founder, Rick Core, Melissa has developed a cutting-edge branding curriculum that they currently teach in schools, equipping the next generation of visionaries with the tools they need to build powerful, authentic brands. At Dead Horse Branding, they take a holistic approach to branding, ensuring that every element—strategic planning, design, photography, website development, marketing, social media, publicity, and licensing—works in harmony to create a brand that resonates.

In this episode, Melissa shares why branding should be the foundation—not just social media strategy, the importance of building an identity before marketing, and how she’s worked with some of the biggest names in entertainment, music, and business—including Cyndi Lauper, Steven Tyler’s Loving Mary Band, The Today Show, Lionsgate, and Universal Music Group.

As Melissa puts it, "The only thing you cannot afford to lose is your credibility."

Get ready for an inspiring conversation about taking the road less traveled, disrupting the norm, and creating a brand that truly lasts. 

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About The Host:

Sydney Dozier, the visionary behind Renaissance Marketing Group, has been at the forefront of social media excellence since the agency's inception in 2014. Over the past 10 years, Sydney has cultivated a full-fledged team of social media aficionados and creative minds, elevating Renaissance to its current status as one of Nashville's premier agencies. With an extensive and diverse clientele, they've consistently delivered exceptional results.

From coast to coast, Renaissance offers a comprehensive suite of services, spanning social media management, strategic guidance, content creation, paid digital advertising, email marketing, influencer partnerships, graphic design, branding, in-house professional photography and videography, and beyond. Their mission is simple: to drive optimal revenue and online growth while consistently surpassing client expectations.

Beyond her role as a business maven, Sydney wears multiple hats. She hosts The Renaissance Podcast, an enlightening resource for entrepreneurs seeking to spark a modern-day Renaissance in their lives and businesses. Her passion for championing women in business gave rise to The Mona Lisa Foundation, a nonprofit organization committed to supporting and accelerating women entrepreneurs in Nashville through mentorship, grants, education, and a vibrant community.


Sydney is also the driving force behind The Renaissance Women’s Summit, an annual...

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