The Renaissance Podcast

From Viral TikTok to a Multi-City Party Planning Powerhouse: How Mallory Strange Paulson Built Bach Babes into a Multi-Seven-Figure Empire

Sydney Dozier Season 2

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Meet Mallory Strange Paulson—former NFL cheerleader turned social media powerhouse and the unstoppable force behind Bach Babes. What started as a side hobby during the pandemic skyrocketed into a seven-figure bachelorette party planning empire, spanning Nashville, Austin, and Charleston. With no formal business training, Mallory leaned on her self-taught marketing savvy, a viral TikTok moment, and her background in social media and influencer marketing at Home Depot Corporate to scale Bach Babes into a household name.

In this episode, Mallory shares:

  • The pivotal moment she knew Bach Babes could be more than a passion project
  • How her experience as an NFL cheerleader shaped her approach to leadership and brand-building
  • The hardest lessons she had to learn as a first-time founder—without a business roadmap
  • What it took to expand into multiple cities and grow a powerhouse team of more than 20 employees
  • The strategy behind attracting top celebrities and influencers to her brand, and the safest way to work with influencers as a business owner
  • Her no-nonsense advice for entrepreneurs ready to turn their “hobby” into something bigger
  • Navigating friendships and your inner circle while you are building success

If you’ve ever wondered what it takes to build a brand from the ground up, go viral, and dominate an industry, this episode is a must-listen.

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About The Host:

Sydney Dozier the visionary behind Renaissance Marketing Group, a leading Nashville-based social media agency founded in 2014. Over 9 years, Sydney has curated a top-tier team, establishing Renaissance as a go-to agency delivering proven social media marketing results.

Renaissance offers a wide array of services, from social media management to content creation, professional photography and videography, branding, and more, serving clients across the nation. Their focus is clear: drive revenue, foster online growth, and exceed client expectations.

Sydney is not only a business dynamo but also the co-host of The Renaissance Podcast, aimed at empowering entrepreneurs. Her dedication to supporting women entrepreneurs led to The Mona Lisa Foundation, offering mentorship, grants, education, and a vibrant community. She's also the brains behind The Renaissance Women’s Summit, an annual event in Nashville with a mission in inspiring women entrepreneurs.

Sydney is a wife and mother to Sawyer James and has an unwavering passion for entrepreneurship, the color pink, and her two furry companions, Stevie Nicks and EmmyLou Harris.

Learn more: www.renaissancemarketinggroup.com

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