The Renaissance Podcast

From Viral TikTok to a Multi-City Party Planning Powerhouse: How Mallory Strange Paulson Built Bach Babes into a Multi-Seven-Figure Empire

Sydney Dozier Season 2

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Meet Mallory Strange Paulson—former NFL cheerleader turned social media powerhouse and the unstoppable force behind Bach Babes. What started as a side hobby during the pandemic skyrocketed into a seven-figure bachelorette party planning empire, spanning Nashville, Austin, and Charleston. With no formal business training, Mallory leaned on her self-taught marketing savvy, a viral TikTok moment, and her background in social media and influencer marketing at Home Depot Corporate to scale Bach Babes into a household name.

In this episode, Mallory shares:

  • The pivotal moment she knew Bach Babes could be more than a passion project
  • How her experience as an NFL cheerleader shaped her approach to leadership and brand-building
  • The hardest lessons she had to learn as a first-time founder—without a business roadmap
  • What it took to expand into multiple cities and grow a powerhouse team of more than 20 employees
  • The strategy behind attracting top celebrities and influencers to her brand, and the safest way to work with influencers as a business owner
  • Her no-nonsense advice for entrepreneurs ready to turn their “hobby” into something bigger
  • Navigating friendships and your inner circle while you are building success

If you’ve ever wondered what it takes to build a brand from the ground up, go viral, and dominate an industry, this episode is a must-listen.

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About The Host:

Sydney Dozier, the visionary behind Renaissance Marketing Group, has been at the forefront of social media excellence since the agency's inception in 2014. Over the past 10 years, Sydney has cultivated a full-fledged team of social media aficionados and creative minds, elevating Renaissance to its current status as one of Nashville's premier agencies. With an extensive and diverse clientele, they've consistently delivered exceptional results.

From coast to coast, Renaissance offers a comprehensive suite of services, spanning social media management, strategic guidance, content creation, paid digital advertising, email marketing, influencer partnerships, graphic design, branding, in-house professional photography and videography, and beyond. Their mission is simple: to drive optimal revenue and online growth while consistently surpassing client expectations.

Beyond her role as a business maven, Sydney wears multiple hats. She hosts The Renaissance Podcast, an enlightening resource for entrepreneurs seeking to spark a modern-day Renaissance in their lives and businesses. Her passion for championing women in business gave rise to The Mona Lisa Foundation, a nonprofit organization committed to supporting and accelerating women entrepreneurs in Nashville through mentorship, grants, education, and a vibrant community.


Sydney is also the driving force behind The Renaissance Women’s Summit, an annual...

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