The Renaissance Podcast

Mastering Sales as an Executive: How to Sell with Confidence & Strategy with Dew Tinnin, Skillway Head Coach & CEO

Sydney Dozier

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Sales—it’s the lifeblood of any business, yet so many executives and entrepreneurs are winging it when it comes to selling. In this episode of The Renaissance Podcast, we sit down with Dew Tinnin, Head Coach & CEO of Skillway, to uncover game-changing sales strategies that help business leaders crush their goals and actually love selling in the process.

A specialist in relationship-based selling, Dew brings decades of experience from the finance and mortgage industry, training thousands of sales professionals as a national sales trainer for Wells Fargo before launching Skillway. She shares how executives and entrepreneurs must narrow their focus, emphasizing that you can only do one thing—and maybe two—effectively. Trying to do everything? You’re likely half-assing it all and missing out on true needle-moving activities.

Dew also reveals one of the biggest sales mistakes business owners make: blindly sending proposals via email. Instead, she shares a powerful proposal strategy—verbally walking prospects through pricing and expectations before sending anything over. By securing a verbal “yes” on pricing first, you set the stage for a smoother close and avoid unnecessary objections.

Whether you're a CEO, founder, or executive wearing multiple hats, this episode is packed with actionable sales tips tailored specifically for women in business. Don’t miss this conversation that could transform the way you approach sales forever!

🔗 Follow Dew Tinnin & Skillway:
🌎 Website: https://skillway.com/
📲 Instagram: https://www.instagram.com/skillwaycompany/ 

📲 Dew's Instagram: https://www.instagram.com/dewbydew/

🎧 Listen now on Spotify, Apple Podcasts, or wherever you stream your favorite shows!

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About The Host:

Sydney Dozier the visionary behind Renaissance Marketing Group, a leading Nashville-based social media agency founded in 2014. Over 9 years, Sydney has curated a top-tier team, establishing Renaissance as a go-to agency delivering proven social media marketing results.

Renaissance offers a wide array of services, from social media management to content creation, professional photography and videography, branding, and more, serving clients across the nation. Their focus is clear: drive revenue, foster online growth, and exceed client expectations.

Sydney is not only a business dynamo but also the co-host of The Renaissance Podcast, aimed at empowering entrepreneurs. Her dedication to supporting women entrepreneurs led to The Mona Lisa Foundation, offering mentorship, grants, education, and a vibrant community. She's also the brains behind The Renaissance Women’s Summit, an annual event in Nashville with a mission in inspiring women entrepreneurs.

Sydney is a wife and mother to Sawyer James and has an unwavering passion for entrepreneurship, the color pink, and her two furry companions, Stevie Nicks and EmmyLou Harris.

Learn more: www.renaissancemarketinggroup.com

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