The Renaissance Podcast

Winning in the Trust Recession with Kelly Roach

Sydney Dozier Season 2

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We’re living in what Kelly Roach calls a Trust Recession—a season where consumer behavior has shifted, and many businesses haven’t adjusted to win in this new climate.

In this week’s episode of The Renaissance Podcast, host Sydney Dozier sits down with Kelly—multi–8-figure entrepreneur, founder of 6 companies, best-selling author, top-ranked podcaster, Inc. 5000 award winner, and former NFL cheerleader—to talk about what it really takes to grow in a down economy.

Kelly shares powerful lessons on:

  • Why you need to be a student of your market and tune into buyer psychology.
  • How to adapt your offers and messaging to match today’s buying patterns.
  • Why sharing your customers’ wins builds trust and credibility.
  • How to have simple, no-cost conversations with your top clients to get the intel you need for smart business moves.
  • The importance of being relatable, authentic, and connected to the pain points your clients are facing right now.

Her message is clear: be aware, not scared. If you understand the rules of the game, you can always win. And if you’re great at what you do and care deeply about your clients, now is your chance to shine.

Interested in working with Renaissance Marketing Group on your brand or business?: Book A Call.

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About The Host:

Sydney Dozier, the visionary behind Renaissance Marketing Group, has been at the forefront of social media excellence since the agency's inception in 2014. Over the past 10 years, Sydney has cultivated a full-fledged team of social media aficionados and creative minds, elevating Renaissance to its current status as one of Nashville's premier agencies. With an extensive and diverse clientele, they've consistently delivered exceptional results.

From coast to coast, Renaissance offers a comprehensive suite of services, spanning social media management, strategic guidance, content creation, paid digital advertising, email marketing, influencer partnerships, graphic design, branding, in-house professional photography and videography, and beyond. Their mission is simple: to drive optimal revenue and online growth while consistently surpassing client expectations.

Beyond her role as a business maven, Sydney wears multiple hats. She hosts The Renaissance Podcast, an enlightening resource for entrepreneurs seeking to spark a modern-day Renaissance in their lives and businesses. Her passion for championing women in business gave rise to The Mona Lisa Foundation, a nonprofit organization committed to supporting and accelerating women entrepreneurs in Nashville through mentorship, grants, education, and a vibrant community.


Sydney is also the driving force behind The Renaissance Women’s Summit, an annual...

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